// Custom web design · Clients anywhere

Websites that make your business look
unforgettable.

I design and build custom websites from scratch for small businesses all over the U.S. Mobile-friendly, made to match your brand, and built so customers can find you, trust you and book you.

See packages↓ View my work→
Booking new projectsFrom $250Month one of care included
// 01 — Packages

Pick your starting point.

Every package is a starting point. We'll shape the site around what you want it to do and how you want your business to look, and you can start smaller and upgrade later.

Websites run $250, $500 and $900 · Online stores from $1,200Premium is the largest website package, not a price cap. Prefer WordPress? Any package can be built in it.
premium.site
01 — PackageMost custom

Premium Website

$900+ first month of care

A fully custom site with a strong visual identity and unique features.

  • Up to 8 pages or sections
  • Fully custom layouts on every page
  • Visual upgrade bundle included
See everything included
Everything in Standard, plus
  • Up to 8 pages or sections
  • Fully custom layouts on every page
  • Custom galleries and visual displays
  • Custom animations and interactive effects
  • Visual upgrade bundle included (pick 3)
  • Detailed mobile fine-tuning
Start with Premium→ See an example↗
standard.site
02 — Package

Standard Website

$500+ first month of care

More room to showcase your business and services.

  • Up to 5 pages or sections
  • Dedicated service sections
  • Portfolio or project gallery
See everything included
Everything in Starter, plus
  • Up to 5 pages or sections
  • Dedicated service sections
  • Portfolio or project gallery
  • How It Works process section
  • Testimonials section
  • Multiple call-to-action buttons
Start with Standard→ See an example↗
starter.site
03 — Package

Starter Website

$250+ first month of care

A professional online presence without a lot of extra features.

  • 1-page scrolling site
  • Custom-designed and mobile-friendly
  • Contact form and call buttons
See everything included
Includes
  • 1-page scrolling site
  • About, Services and Contact sections
  • Custom-designed, mobile-friendly layout
  • Uses your logo and brand colors
  • Contact form
  • Call-to-action buttons
  • Custom domain connection
  • Secure site with the padlock (HTTPS)
  • Basic SEO
  • Built for accessibility (screen readers, keyboards, readable colors)
  • Signature touches: hover fills, cursor ring and scroll fade-ins
  • 5 rounds of revisions
  • First month of maintenance and care
Start with Starter→ See an example↗
store.site
2
04 — PackageNew

Online Store

$1,200Starting price + first month of care

A full shop on your website, so customers can browse, add to cart and check out.

  • Shop and product pages
  • Up to 25 products loaded for you
  • Cart and secure checkout
See everything included
Includes
  • Shop pages with categories
  • Product pages with photos, descriptions and options like sizes or scents
  • Up to 25 products loaded for you (more on request)
  • Slide-out cart that remembers what’s in it
  • Secure checkout through your own Square or Stripe account (card fees paid by you directly)
  • Order emails to you and your customer
  • Shipping and pickup options
  • Home, About and Contact pages
  • Signature touches, accessibility and everything every package comes with
  • First month of store care, then the $125/month Store Care Plan
  • Big catalogs, subscriptions or custom features: quoted at your consultation
  • Want it in WordPress? Quoted at your consultation
Start with a Store→ See an example↗
Month one includedYour first month of website maintenance and care comes with every package.
After that, your choicePick a monthly care plan, or pay by the job whenever you need updates, new photos or changes. Ask me about monthly care.
Room to growStart with a smaller package and upgrade later when you're ready for more features.
Online store, WordPress, Back Office & moreSee all packages & add-ons

Need a service or something you don't see? Bring it up at your free consultation, or email me a question.

// Kind words

From clients, in their own words.

Awesome web designer! I had paid so much money for my website previously and I hated how much the “web designer” used ai. It was so obvious. I was a little disappointed about the cost. Well I found Rachel and her business and she totally revived my whole website and brand. She is so sweet and so receptive to my ideas and she worked extremely hard to do what I asked for. I will definitely be using her from now on and referring her to others. And she is also so reasonably well priced

She seriously brought my page up to a whole ’nother level. She’s so easy to work with and open to all my wild ideas.

Check out my new website. Big shout out to Rachel Bates for helping me with this.

Book a free call→

A free 20-minute phone call. No pressure, just a plan.

// 02 — How it works

Watch a website come together.

01

Tell me about it

We start with a conversation about your business, who you serve, what you want the site to do, and the look you have in mind.

  • A consultation to map out your goals and must-haves
  • We pick the package that fits, or customize one
  • I gather your content, photos and brand details
You bringYour logoPhotosSites you love
02

I design & build

I design your site from scratch around your brand. No templates. Every page is built for your services and your customers.

  • Custom layout, fonts and colors that match your brand
  • Mobile-friendly on every screen size
  • Clear buttons that lead visitors to call, book or buy
You getA one-of-a-kind design
03

You review

Before anything goes live, you see the full site and we fine-tune the details together until it feels right.

  • A private preview link to click through
  • Send notes on wording, photos and colors
  • I make the updates and you sign off
You getA site you approve
04

We launch

Your site goes live on your own domain, set up so you own it, with your first month of care included.

  • Connected to your own domain name
  • Hosting set up in your name, so the site stays yours
  • First month of maintenance and care included
After thatMonthly care planOr pay by the job
new-project.brief Live 
// new-project.brief

business   "Your Business Co."
goal       more calls & bookings
vibe       warm, modern, luxe
must-have  booking button, gallery
reviews    yes, show them off
launch     ASAP ✦
IMG 4:5
1200 × 720
Book
Now booking
Beautifully booked.
Book now
RLove this color!
YBigger logo?  ✓ Done
// Let's build

Ready when you are.

Book a free call→ See my work→
// Already included

Every package comes with

These come standard, whichever package you choose. Here’s what each one means.

Mobile-friendlyYour site looks great and works on phones, tablets and computers.
Secure padlockThe little lock next to your web address that tells visitors your site is safe (HTTPS).
Your own web addressYour site lives at your own name, like yourbusiness.com.
Basic SEOBehind-the-scenes setup that helps Google find and show your site.
Accessible to everyoneBuilt and tested to accessibility standards (WCAG 2.1 AA), so people using screen readers, keyboards or zoom can use your site too.
Contact formVisitors can message you right from your site, and it lands in your inbox.
Spam blockerA hidden filter on your contact form that stops robots from flooding your inbox with junk messages.
Signature touchesMy trademark polish on every site: buttons that fill with color, a custom cursor designed for your brand (on computers), and sections that gently fade in as you scroll.
First month of careFor 30 days after launch, I handle fixes and small updates for you.
5 rounds of revisionsFive rounds of changes while I build, so the site turns out the way you want. Need more? Extra rounds are $75 each.
// Add-ons

Add only what you need

Extras you can add to any package. Tap one to see what it means and a real-life example.

Extra page$100 each

What it meansNeed more room than your package includes? Add another page or section using your site’s existing design. Want a one-of-a-kind page instead? See Custom page.

ExampleYour Standard site has 5 pages, and you want a separate FAQ page too.

Custom page$150

What it meansA fully custom page designed from scratch for something special, like a resume, a menu, a portfolio, or an event.

ExampleSam’s interactive resume page on Call Me Foxy.

IncludedDesigned from scratch with its own layout, not a copy of your other pages · Up to 6 custom sections · 1 visual upgrade of your choice built in · Custom icons or graphics in your brand · A downloadable PDF version if it helps (resume, menu, price list) · Its own Google title and description · Phone and tablet fine-tuning · 1 extra revision round just for this page.

Landing page$125

What it meansA single, focused page for one offer, event or promotion, with its own headline, form and button. Great for ads, flyers and QR codes.

ExampleA "Holiday Special" page you share on Instagram and print on flyers, separate from your main website.

Pricing$125 per landing page. Starting from scratch? The Starter package is already a 1-page site.

Visual upgrades$75 · pick 3

What it meansEye-catching effects that make your site feel alive: photo sliders, before & after sliders, video backgrounds, fireworks, and more. Pick any 3, including a custom idea of your own. A few effects need a mouse, so they only show on computers. My portfolio marks which ones.

ExampleA cleaning company adds a before & after slider, number count-ups and a celebration thank-you page.

Pricing$75 for any 3. Extra effects $25 each; extra custom effects start at $40. Included with Premium. Try every effect live →

Do-it-yourself photo galleries$100

What it meansChange your own gallery photos without touching any code. Drop photos into a folder on your Mac, name them with a number and a caption, double-click one file, and your galleries rebuild themselves. Then upload to your hosting with one drag and drop. No WordPress needed. Congratulations, you’re basically a coder now!

ExampleA photographer adds new client photos to her portfolio every month, in the order she wants, with her own captions.

IncludedYour galleries set up as simple folders · A one-click update file that resizes big photos and keeps automatic backups · A step-by-step picture guide written for your site. Works on Mac computers. Photo galleries only: text, prices and pages are still updated through care or pay by the job. Try the demo →

Copywriting$30 / section

What it meansNot sure what to say? I write the words on your site for you, in your voice.

ExampleYou tell me about your business on a quick call, and I turn it into your About and Services sections.

Pricing$30 per section, or the whole site: Starter $80 · Standard $150 · Premium $225. Online stores (product descriptions): quoted at your consultation.

Logo & brand kit$150

What it meansA logo and a matching icon, a set of colors and fonts, and a custom QR code in your brand colors, so your business looks the same everywhere.

ExampleA new logo for your website, plus a matching icon for your browser tab, social media profile pictures and app icon, plus a branded QR code with your logo or initial built right in that customers scan from your business cards or flyers to land on your site.

Booking & scheduling$100

What it meansCustomers pick a time and book you right from your site, with no back-and-forth texting.

ExampleA “Book now” button that opens your calendar through Calendly, Square or Acuity.

Pricing$100 for setup. If your booking app has a monthly fee, you pay that directly.

Payment buttons$100

What it meansLet customers pay you right from your website, with a secure checkout from Square or Stripe.

ExampleA customer pays a booking deposit or buys a gift card with their card, and the money goes to your account.

Pricing$100 for setup. Card-processing fees from Square or Stripe are paid by you directly.

Professional email$100

What it meansAn email address with your business name instead of @gmail, plus a branded email signature.

Examplehello@yourbusiness.com, with your photo, logo and links at the bottom of every email.

Pricing$100 for your new business email address plus a branded signature, or $60 for the signature only. The email service itself (like Google Workspace) is a monthly subscription you pay directly. My price covers the setup.

Google Business Profile$100

What it meansYour free business listing on Google, so you show up on Google Maps and in local searches.

ExampleSomeone searches “dog sitter near me” and sees your business with your hours, photos and reviews.

Accessibility check$100

What it meansAlready have a website someone else built? I test it so people using screen readers, keyboards or zoom can use it too, and give you a plain-English report of what needs fixing and what fixes would cost.

ExampleYour menu can’t be opened without a mouse and your light gray text is too faint to read. The report shows each problem and how to fix it.

IncludedUp to 5 pages tested on a computer and a phone · Checked against the WCAG 2.1 AA accessibility standard · Plain-English report · Fixes quoted separately (or included in a makeover).

Live chat$100

What it meansA small “Questions? Tap to chat” bubble on your site. Visitors message you, and you answer from a free chat app on your phone.

ExampleA customer asks if you’re open Saturday, and you reply from your phone in seconds.

Pricing$100 one-time setup, or $150 with an AI chatbot that answers common questions for you, day or night. The chat app I use has a free plan, and a basic AI chatbot can be free too. If you want extra AI features later, the chat service may charge a monthly fee, which you pay directly. Want the chat button designed to match your site instead of the standard bubble? Add a custom chat button for +$50. Try the demo →

Extra revision round$75

What it meansOne more round of changes after your 5 included rounds of revisions are used. $75 per extra round.

ExampleYour site is ready, but you decide to swap photos and reword your services one more time.

Rush delivery+25%

What it meansNeed it sooner? Your project moves to the front of the line.

ExampleYour grand opening is next week and you need the site live before then.

PricingAdds 25% to your package price.

Monthly care plan$75 / mo

What it meansAfter your free first month, I keep your site updated and running smoothly every month.

ExampleYou text me new prices or photos, and I update the site for you without a separate invoice.

Pricing$75 a month for ongoing upkeep: text and photo changes, price updates and small fixes. Bigger projects, like new pages or features, are quoted separately.

Pay-by-the-job carefrom $95 / job

What it meansSkip the monthly plan. Hire me only when you need something changed, and pay just for that job.

ExampleA few times a year you need new prices or holiday photos. You book a quick update each time, with no monthly bill.

Pricing$95 per job, for one small update or fix. Shopify stores, online stores and WordPress sites are $150 per job, since they take more work. Bigger projects, like new pages or features, are quoted separately. WordPress sites: this covers the change you ask for, not the monthly WordPress updates, security checks and backups that keep the site safe. Those come with the WordPress Care Plan.

Prices cover my setup work. Subscriptions or fees for outside services, like email, booking apps, payment processing and your domain, are paid by you directly. Anything with its own account is set up in your name: you create the account, then share the login with me privately so I can do the setup. That way the account, and everything in it, stays yours.

Ask about add-ons→
// Ask me anything

Send me a question

I'll email you back within 1 business day.